For Tracy Negoshian, fashion equals confidence. From an early age, she felt style could influence more than just looking good, and took her knack for design, color and trends to task. As a consultant for Saks Fifth Avenue’s contemporary department, Negoshian honed her eye for cutting-edge fashion, ultimately deciding to branch out and create her own collection. With Tracy Negoshian stores in Naples and St. Petersburg, her new location brings her to Sarasota’s St. Armands Circle, where she talks to SRQ about how to balance her life as fashion designer and mother.

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